Rosewood São Paulo Appoints Social Impact Manager

Rosewood São Paulo has appointed Lou Ana Garcia as its social impact manager. In her role, Garcia will be responsible for driving, educating and engaging the property’s sustainability initiatives. She will also educate the hotel’s associates on the property’s efforts in this space, work to implement the tracking of plastic, food waste, water and carbon, and engage with the local community to support hiring, sourcing and partnerships.

Occupying the city’s historic former hospital, Matarazzo Maternity, in addition to a new vertical garden tower, Rosewood São Paulo is representative of the larger movement towards sustainability in Brazil. Operating on 100 percent renewable energy, using responsible waste management and sourcing materials locally, the hotel has a long-term contract with Omega Energy, enabling the property to exclusively use green energy. The property has also signed a long-term agreement with Multilixo, a company associated with the “Zero Waste Training Program,” an international alliance aimed at helping businesses find sustainable solutions to waste management with the goal of collectively achieving zero waste. To further cut down on emissions, the property has also partnered with Jaguar Land Rover to offer hybrid vehicles at the property.

With international experience in the hospitality industry, Garcia has always been committed to sustainable development. Working with the Accor group, she contributed to the implementation and roll-out of the group’s sustainability plans. She also has operational experience in luxury hospitality, having worked at Plaza Athénée in Paris, among other establishments.

Under Garcia’s leadership, Rosewood São Paulo also looks to continue to expand its hiring practices and empower the surrounding community through the recruitment of marginalized groups. In partnership with Brazilian NGO Sefras, the property has hired refugees as well as 20 apprentices across different departments. In addition, the property continues to support their goals of creating an inclusive workplace through employing associates who identify as transgender and non-binary and allowing staff to select their uniforms based on their personal preference.

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