Toscana Resort Castelfalfi Rebrands to "Castelfalfi"

Toscana Resort Castelfalfi, located in Tuscany, has announced its rebranding as Castelfalfi. This transformation comes in the wake of the estate’s restoration and the imminent opening of its new spa this month.

The rebranding of Castelfalfi draws inspiration from the history and landscapes of the estate, the resort said. The five pillars of Castelfalfi’s new brand identity include Serenity, Hospitality, Surprise, Warmth and Nature. Alongside the new visual identity, Castelfalfi will be utlizing two bespoke fonts: Castelfalfi Signage and Castelfalfi Floral. The rebranding signifies "a resolute commitment to providing an enriching and rejuvenating experience for its guests."

Set amidst hills and adorned with verdant slopes, stretches of cypress trees, olive groves and grape vines, Castelfalfi welcomes visitors to a wellness retreat steeped in history. Castelfalfi is an ancient settlement of Etruscan origin in the heart of Tuscany developed on an estate of 1,100 hectares between Florence, San Gimignano, Volterra and the Livorno coast. Acquired in the summer of 2021 by the Lohia family, the estate inaugurated a new course. Far from wanting to transform the destination into an exclusive residence for investors only, the new ownership encourages the openness and free access of Castelfalfi as one of its most precious strengths, allowing travelers and inhabitants of the neighboring areas to experience a unique experience in connection with nature, thanks to a series of original activities and the 27-hole Castelfalfi Golf Club, the largest in the region and one of the most challenging courses on national soil.

In the 2022 and 2023 seasons, the estate witnessed a "renaissance" in the hospitality offer of the village, further raising the standards of service, with the aim of further increasing them in the following years. The property includes a luxury hotel, alongside a series of villas and traditional farmhouses that have been completely restored.

Related Articles

Castelfalfi Unveils New Signature Suites

On-Site Report: Rosewood Castiglion del Bosco

Toscana Resort Castelfalfi Reopens After Renovation

Introducing: Villa Ardore in Tuscany