Viceroy Celebrates Return to Service With Experiential Upgrades

Viceroy Hotels & Resorts is offering limited edition, "one-of-a-kind" hotel experiences as part of its newest initiative, which gives guests an opportunity to customize their travel plans with experiential upgrades across the globe. Known as "Daydream," the initiative celebrates the joys of traveling that the world has missed. It is available now through the end of the year.

So, what can guests expect?   

Fans of the Viceroy Icon Collection can look forward to fireside private concert and s'mores at Viceroy Snowmass in Colorado, or take a hot air balloon ride for panoramic views of the Elk Mountains followed by a post-ride brunch at Toro Restaurant.

Guests staying at Viceroy Chicago can opt for a one-hour private tour of the city in an open-air tuk tuk, while those looking for wellness and healing would love the Temazcal Experience at Viceroy Riviera Maya in Mexico. The traditional, native Mexican purification ceremony is similar to the experience of a sweat bath lodge, or inipi, leaving one feeling invigorated.

Love adventure? The recently opened Viceroy Kopaonik Serbia, set amongst the largest mountain range in the country, offers the "Woodland Hike + Picnic." Guests can take a guided hiking tour, beginning with a ski lift ride and a hyper-local curated picnic basket lunch, including Temet wine or sparkling wine, selection of local cheeses, cured meats and homemade pastries, all ending with a sunset mountain view.

The Viceroy Lifestyle Series also has a host of offerings, like a Beach Butler at Viceroy Santa Monica in Los Angeles. Taking advantage of the hotel's oceanside locale, a beach butler will stake out a prime location on Santa Monica Beach providing a beach chair, an umbrella and personal butler services.

Art fans can look forward to the "Paint 'n' Sip" at Viceroy Washington DC. Guests can explore their creative side with a painting kit from local artist Sarah Paints Rappers, who guides guests to bring hip-hop legends to life on canvas.

Fans of the Viceroy Urban Retreats can opt for "Canna-Bliss" at Hotel Zeppelin San Francisco, a trip exploring the city's cannabis scene with a tour to local dispensaries and lounges as well as points of interest. Guests at Hotel Zetta San Francisco can enjoy the "Travel Photo Session," where San Francisco-based photography professionals, Bayshooter, will guide hotel guests to extraordinary photo ops within the city's hidden spots where one can get the hottest shots of iconic landmarks and landscapes culminating in a one-on-one editing session.

For the wordsmith, there is the "Writer's Retreat" at Hotel Emblem San Francisco, offering guests an ideal setting to unleash creativity and inhibitions like the Beat Generation writers who once roamed the neighborhood. This hotel will set the scene with in-room brunch for one, a classic typewriter, a journal, and libations of one's  choice delivered to the comforts of their room.

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