W London – Leicester Square announced a multimillion-dollar transformation of all 192 guestrooms and suites. A focal point of the updates were on the tech side and art design. New, in-room tech gives guests the ability to control everything in their room but also learn about the goings-on of London.
Each room is now equipped with DigiValet technology, a tablet-based system controlling the stay from start to finish. The device controls the in-room temperature, lighting and media, including personal streaming services. Not only does this include downloadable music, but W London has teamed up with Kobalt, a music tech company, to curate playlists showcasing London’s emerging talent, such as W London’s own music curator, DJ/producer Olivia Dawn.
The tablet also provides updates on what is happening in London with a dynamic calendar of things to see and do, including the latest dining and entertainment suggestions across the city. For those looking to do something inside the hotel, the tablet allows guests to book a massage at AWAY Spa or reserve a table at the hotel’s bar, The Perception. For those with a thirst for making cocktails, via the room’s Mini Mega Bar, the tablet features a selection of cocktail masterclass videos.
Each of the property’s 192 rooms, including 28 suites, has new feature walls, refreshed avant-garde furniture and atmospheric lighting, along with additional touches like white details, photo-friendly mirrored walls and disco balls. This comes as the final part of the hotel’s complete transformation, following the redesign of the hotel’s bar and lounge in 2017 and makeover of the AWAY Spa in 2018.
Jack Irving Goes "Techorative"
W London worked with Jack Irving, a production and costume designer, to create a limited-edition pillow collection. The spiked pillows, available in every room, are made with smart fabric, which transforms into a work of art through the lens of a camera.
The designer, in addition to his work on the pillow collection, has curated in-room experiences; these include handpicked tunes, a recommended cocktail and a variety of gelatos in fun flavors that are available to guests.