Virtuoso Recognizes Top Agencies at Chairman’s Event in Munich

Virtuoso recently held its Chairman’s Event, which honors and celebrates the network’s highest-performing and most engaged travel agency members. Munich, Germany served as this year’s setting, where Virtuoso hosted 155 attendees from nine countries.

While the Chairman’s Event is a destination-immersive experience, business was still a focus. Participants discussed key topics including Virtuoso’s work in accelerating brand attraction for affluent travelers, helping advisors optimize their portfolio of high-net-worth and ultra-high-net-worth clients, analyzing recent trends in traveler demand and spend, and assisting agencies with the challenges of adding and retaining advisors in the current staffing environment. Attendees also heard directly from Matthew D. Upchurch, Virtuoso chairman and CEO, and Brad Bourland, COO, on plans for 2023 and beyond.

Attendees designed their own days with options that included BMW Welt and Museum tours, a “bretzel” pretzel-making class and wine-tasting, culinary and beer tours, and exploration of Munich’s hidden spots, besides well-known areas like Nymphenburg Palace and Park. Guests were treated to an authentic Bavarian dinner, complete with traditional lederhosen and dirndl attire, hosted by the Munich Tourism Office. Mandarin Oriental Munich and Hotel Vier Jahreszeiten Kempinski hosted dinners. The event concluded with a gala dinner party at The Charles Hotel hosted by Rocco Forte Hotels, with Charles and Lydia Forte attending in person to represent their family-run company.

The destination tourism offices of Germany and Bavaria welcomed attendees, and the Munich tourism office, Tourism Initiative Munich and Munich Airport welcomed Virtuoso guests into their city. Host properties included Hotel Bayerischer Hof Munich; The Charles Hotel Munich, a Rocco Forte hotel; Hotel Vier Jahreszeiten Kempinski; Mandarin Oriental Munich; Sofitel Munich Bayerpost and Beyond by Geisel. Tours and experiences were created by Virtuoso on-sites Culture Trip, Curated & Bespoke, Pure Germany, Unique Germany and Ingolstadt shopping village, part of the Bicester Collection, with luxury transfers provided by SIXT.

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