Brisas Group has appointed Ricardo Suárez as the new general manager of NIZUC Resort & Spa, its luxury resort in Mexico. With over 20 years of experience in the hospitality industry, including his most recent role as general manager of Las Brisas Acapulco, Ricardo—a native of Venezuela and a long-time resident of Mexico—has held senior positions at Mundo Imperial, Banyan Tree and InterContinental Hotels Group.
We caught up with Suárez to hear about his vision for NIZUC and to get his perspective on the luxury market in 2025.
Congratulations on your new role at NIZUC. Can you provide details on what led to your appointment and what you’ll be doing in your new capacity?
My appointment as general manager of NIZUC Resort & Spa is the result of years of experience in the hospitality industry and a strong commitment to Grupo Brisas and its excellence in service. I am grateful to Antonio Cosío, CEO of Grupo Brisas, and Jaime Jaramillo, chief operating officer, for the trust they have placed in me. My primary goal is to continue positioning NIZUC as a benchmark in luxury and exclusivity, ensuring that every guest, as they have so far, experiences an unforgettable stay. In this new role, I oversee the resort’s operations, lead an exceptional team and work on strategies that reflect the unique essence of NIZUC.
What are some of the initiatives you’ll be launching or overseeing at NIZUC?
We are working on several key projects at NIZUC, including the continuous improvement of our culinary experiences, support for our extraordinary Spa by ESPA—recognized by both guests and external clients—and the expansion of our commitment to sustainability. Attention to detail is essential in ensuring our experiences meet and exceed the expectations of our guests and clients.

As a general manager, what is your philosophy in terms of operational excellence and training?
My philosophy is based on balancing attention to detail with empowering the team. I believe that operational excellence starts with a well-trained and motivated team. For this reason, we continually invest in training and development to ensure that each team member not only meets expectations but exceeds them. I also promote a work culture where communication and continuous learning are paramount.
How do you achieve exceptional guest service? What types of luxury service are guests looking for these days? Has it changed over the years?
Exceptional service begins with personalization. We listen to our guests, understand their needs, and strive to exceed their expectations. Today, luxury guests seek authentic, sustainable, and personalized experiences. They also value a balance between privacy and attention. Over the years, we’ve seen a shift toward experiences that connect travelers with the local culture and environment, something we proudly promote at NIZUC.
What is your favorite part of the resort and why?
It’s hard to choose just one part, but I really love “La Punta.” It’s a place that conveys calm and exclusivity and is one of the most iconic spots at the resort. However, I must say that every corner of the resort has something unique to offer.
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