The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is introducing a new initiative to take its cultural venues and programs online. Launching on the Abu Dhabi Culture social media channels, “CulturAll” will see content from Manarat Al Saadiyat, Qasr Al Hosn, Berklee Abu Dhabi, UAE’s Cultural Foundation, Abu Dhabi Art, and other intangible and tangible heritage initiatives.
‘CulturAll’ will help Abu Dhabi’s cultural centers, museums, landscapes and initiatives reach their audiences by transforming physical offerings into virtual ones, allowing the public to learn, discover and enjoy culture online. Cultural venues and experts will be producing content across a range of themes, including traditional crafts and practices, contemporary art, historic sites, and music, specially created for viewers to consume and engage with via social media channels.
“We strongly believe that culture is a fundamental and invaluable building block of society,” said H.E. Mohamed Khalifa Al Mubarak, chairman, DCT Abu Dhabi, in a statement. “Active cultural engagement not only stimulates creativity but brings us together, reinforces our collective identity and becomes a support that we can draw upon. It is our hope that ‘CulturAll’ can aid in strengthening our sense of unity and keeping our hearts and minds open to inspiration, no matter where we are in the world.”
The interactive ‘CulturAll’ content will be curated under three themes. #CultureAllCreate will see guidelines, demos, tutorials and instructions provided for audiences online to engage with the initiative by creating and sharing their own content. #CultureAllExplore asks audiences to explore and discover via video footage, recordings and published materials related to DCT Abu Dhabi’s many cultural events (like concerts, talks, exhibitions, festivals, conferences and more). #CultureAllMeet is an opportunity to learn about various ideas and concepts from the experts that DCT Abu Dhabi works with from around the world, including sessions with artists, historians, gallerists, architects and others.
With its implementation of an ambitious five-year cultural strategy for the emirate, DCT Abu Dhabi has focused on making culture accessible to all segments of society, encouraging cultural engagement, nurturing creativity and fostering tolerance and a shared sense of national identity.