BeautifulPlaces Appoints New VP, GM of Virgin Islands: Mo Sallah

Mo Sallah, the new vice president and general manager of BeautifulPlaces, Virgin Islands.

International luxury villa hospitality company BeautifulPlaces has appointed Mo Sallah, former general manager of the Bitter End Yacht Club in Virgin Gorda.

Sallah brings the BeautifulPlaces Virgin Islands team years of experience working in the Caribbean islands. He began his career in luxury hospitality, serving as villas supervisor at Peter Island, British Virgin Islands. From there, he held several executive management positions, including time as the general manager at The Beach House and Light House Bay Resort in Barbuda as well as the director of ownership and services at Rendezvous Bay Development Corporation in Anguilla. 

Having grown up in Gambia, the Netherlands, Washington, D.C. and the British Virgin Islands, Sallah will bring a new cultural perspective to his new executive role.

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BeautifulPlaces CEO and founder Patrick Smith said in a written release that Sallah’s “passion, attention to details and unbridled love for our business” are what attracted him to the company. He believes that these qualities will not only greatly benefit guests, homeowners and partners, but BeautifulPlaces as a luxury business as well. 

As vice president and general manager of Beautiful Places, Virgin Islands, Sallah said he is ready to continue to “promote the Virgin Islands in all aspects of [his] life.” Upon starting the position, Sallah will be headquartered in the BeautifulPlaces office on St. Thomas. He is replacing Marshall Calder, who left the luxury brand to pursue other interests. 

When he is not doing business, Sallah enjoys sailing, scuba diving and hiking. He is married to his wife, Mary, and has two daughters, Gigi and Elizabeth. The family is expecting a third child come this fall. 

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