Bettoja Hotels Collection Appoints Luca Rombi as New Director

Exterior of hotel with sign emphasized
Hotel Massimo D’Azeglio // Photo courtesy of Bettoja Hotels Collection
Headshot of the new director of Hotel Massimo D'Azeglio
Luca Rombi

Bettoja Hotels Collection is appointing Luca Rombi as the director of Hotel Massimo D’Azeglio. Rombi’s primary responsibility is to consolidate the positioning of the Massimo D'Azeglio Hotel and its historic restaurant.

Family-owned and -operated Bettoja Hotels Collection has been operating since 1875, when the family first bought the Massimo D'Azeglio Restaurant close to the Termini station and extended it into what is now the Hotel Massimo D'Azeglio. In 1895, the neighboring Hotel Mediterraneo and Hotel Atlantico became part of the collection.

Today, five generations later, there are 495 rooms among the three hotels, and now the Bettoja family is starting a 20 million-Euro renovation across all hotels. The renovation began last summer and will continue over the next several years. Last year, Luxury Travel Advisor spoke with Ciro Verrocchi, director general of Bettoja Hotels, on the details of the renovations. On tap: The restoration of original furniture and woodwork, and, in the guestrooms, bathrooms will be enlarged and beds will be replaced and outfitted with new linens and duvets.

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Rombi started his career as the resident manager of Hotel Villa Paradiso of Gardone Riviera on the shores of Lake Como, and has since worked for Ciga Hotels at the Grand Hotel Des Bains in Venice, Milan's Hotel Pierre, the Radisson SAS Brescia Hotel and, the Cala di Falco Resort in Cannigione, Grande Baia Resort in San Teodoro and the Hotel Lunetta, a boutique Hotel in the center of Rome. He has also worked in the British Virgin Islands for the Caribbean Yacht Club Club Costa Smeralda.

In 2015, Rombi joined the InterContinental Group at the Hotel De La Ville, where he collaborated with Ciro Verrocchi. In the last three years, Rombi has been involved in the opening of the 5 Fifty House in Milan and consolidated the operation of the Colonna Pevero Hotel, 5 in Porto Cervo, before returning to Rome.

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