Kate Spellman Joins Questex as Chief Marketing Officer

Tip of Fountain Pen Writing
Photo by Martin Barraud/OJO Images/Getty Images

Questex LLC, a leading B2B information services provider, today announced Kate Spellman will be joining the company’s executive team in the newly created role of chief marketing officer. Her appointment follows last week’s announcement that Paul Miller would become Questex’s CEO as part of the transition to new ownership by MidOcean Partners

Spellman is an accomplished business leader who brings a proven and consistent track record to launching and driving rapid growth in marketing services revenue within information services businesses. She most recently served as president of Informa Engage, the marketing services business of Informa PLC, a global information services company with $2 billion in revenues.

Prior to Informa, Spellman launched the marketing services division of Penton and grew marketing services revenues to over $40 million. Earlier in her career, Spellman was president of UBM Studios, a division of UBM PLC, where she launched and drove rapid growth in the company’s marketing services business. Through these successes, Spellman has exhibited a unique balance of strategic vision and executional precision, and her highly collaborative style enables traction with marketing partners. Spellman also brings a cutting-edge view to the rapidly evolving ecosystem of technology and practical applications in the marketing services arena. 

Luxury Travel Advisor’s ULTRA Summit

May 21-23, 2019 | Reunion | Kissimmee, FL

This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.

Spellman will look to invest in a further buildout of Questex’s shared-services resources and capabilities to ensure accelerated growth in both digital audience and marketing-related revenues. 

“Kate is a highly experienced leader for this critical part of the business,” Miller said. “She has a clear vision for the future of marketing services and building world-class teams to execute on that vision. Her appointment underscores our commitment to surrounding each of our end markets with best-in-class services. I have had the privilege of working with Kate in the past and look forward to continuing our strong working relationship.” 

Questex’s investment in marketing services capabilities ties directly into MidOcean Partners’ three-pronged growth opportunity for the business ahead. It is a key driver of growth from Questex’s existing franchises in its core markets: Beauty, Spa & Wellness, Travel & Hospitality, Life Sciences & Healthcare, and Telecommunications & Technology. Questex also plans to invest in acquisitions to advance leadership positions in these markets and will explore expansion into new market segments that have attractive growth characteristics.   

“We are at a pivotal moment in the information services industry,” Spellman said. “Marketers need to reach more targeted audiences and activate these relationships to drive business growth. As a leader in its core markets, Questex assists both marketers and buyers in achieving their business goals. With the company poised for accelerated growth, this is an exciting time to join Questex to continue to build on its success.” 

To learn more about Questex, visit questex.com, Twitter @QuestexLLC and LinkedIn @Questex.

Related Articles

MidOcean Partners Acquires Questex Media Group

The Resort at Paws Up Adds Laura Crugnale as Group Sales Director

Four Seasons Resort Costa Rica Names New Resort Manager

Rocco Forte Hotels Names Stuart Johnson as Managing Director of Brown’s

Suggested Articles

Kangaroo Island, located 12 miles off the coast of the South Australia coast, offers such wildlife as kangaroos, koalas, wallabies, penguins and sea lions.

The resort is spread over 12 acres of terraced gardens near the Ganges with the Himalayas in the distance. Read more here.

The upcoming events will fuse each chef’s different cooking styles, techniques, and backgrounds with Cape Cod’s local fare. Check it out.