The Leading Hotels of the World Names Shannon Knapp President and CEO

The Leading Hotels of the World, Ltd (LHW) announced that its executive committee, comprising seven LHW hoteliers, has appointed Shannon Knapp as the next president and chief executive officer, effective immediately. Knapp, who assumed leadership responsibilities of the company in April as interim CEO, previously served as LHW's senior vice president and chief marketing officer for five years. 

Since assuming leadership responsibilities as interim CEO, Knapp steered the company through a successful leadership transition and began to accelerate the momentum of the company in nearly all areas of the business. During this time, she also solidified LHW's strategic vision and business strategy for the new future of the company.

In her role as SVP and CMO, Knapp led breakthrough brand and data-driven marketing strategies, transformed the customer experience and accelerated brand loyalty for the company. She also oversaw the various marketing divisions of LHW and was responsible for the redesign and 2018 relaunch of Leading Hotels' loyalty ecosystem, Leaders Club.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Additionally, Knapp built the marketing analytics and customer insights organization to drive a paradigm shift in the use of data to inform marketing strategy, resulting in an increase of marketing efficiency and millions of dollars in incremental revenue.

Knapp brings a wealth of luxury travel experience from her 15 years at American Express, where she had the opportunity to work in both the corporate and leisure travel divisions, managing luxury travel programs, partners and benefits for Platinum and Centurion Card members and travel consortia business.

Related Articles

Chris Walker Appointed as SVP Global Sales of The Leading Hotels of the World

African Travel, Inc. Names Kristen Malaby Director of Marketing

Corinthia London Appoints New Head of Sales – East Coast

The Ritz-Carlton, Lake Tahoe Names André Priemer New GM

Suggested Articles:

Returning from a trip to a mess—like an empty fridge or frozen pipes—can make it difficult to savor the good times you had while away. Read more.

The destination is home to a new private island resort, more sustainable lodging options and millions of dollars in resort renovations.

The resort has debuted eight new overwater bungalows — six with private plunge pools — and a new retail experience. See more here.