The Leading Hotels of the World, Ltd (LHW) announced that its executive committee, comprising seven LHW hoteliers, has appointed Shannon Knapp as the next president and chief executive officer, effective immediately. Knapp, who assumed leadership responsibilities of the company in April as interim CEO, previously served as LHW's senior vice president and chief marketing officer for five years.
Since assuming leadership responsibilities as interim CEO, Knapp steered the company through a successful leadership transition and began to accelerate the momentum of the company in nearly all areas of the business. During this time, she also solidified LHW's strategic vision and business strategy for the new future of the company.
In her role as SVP and CMO, Knapp led breakthrough brand and data-driven marketing strategies, transformed the customer experience and accelerated brand loyalty for the company. She also oversaw the various marketing divisions of LHW and was responsible for the redesign and 2018 relaunch of Leading Hotels' loyalty ecosystem, Leaders Club.
Additionally, Knapp built the marketing analytics and customer insights organization to drive a paradigm shift in the use of data to inform marketing strategy, resulting in an increase of marketing efficiency and millions of dollars in incremental revenue.
Knapp brings a wealth of luxury travel experience from her 15 years at American Express, where she had the opportunity to work in both the corporate and leisure travel divisions, managing luxury travel programs, partners and benefits for Platinum and Centurion Card members and travel consortia business.