Four Seasons Hotels and Resorts has announced the appointment of Ben Trodd to the role of senior vice president, sales and hotel marketing, consolidating the hotel marketing, hotel sales and worldwide sales office teams under a single leader.
In his new role, Trodd will further improve the alignment and communication between Four Seasons hotel sales, marketing and worldwide sales office teams, create opportunities to optimize revenue from channels across all market segments, and develop leadership talent across the organization. Trodd will also advance partnerships in meetings, events and travel industry segments, and will oversee all sales-related functions, such as sales technology, events and sales training. In addition to these sales functions, Trodd will oversee global hotel marketing programs, ensuring that sales and marketing efforts are aligned across the organization.
Trodd, who began his Four Seasons career in 1995, has a wealth of experience across the company gained through progressively senior roles in sales, marketing and operations. Recently, Trodd was regional vice president and general manager of Beverly Wilshire, Beverly Hills, A Four Seasons Hotel. As regional vice president, Trodd had operational oversight for a number of hotels and resorts across the Americas, including projects under development, working closely with employees, guests, travel partners, and hotel owners. In June 2018, Trodd took on the role of SVP, global sales, before taking on hotel marketing in his new position.