Four Seasons Names Ben Trodd as SVP, Sales and Hotel Marketing

Close-up of handshake between person in suit and person in business shirt.
Getty Images/FS-Stock

Four Seasons Hotels and Resorts has announced the appointment of Ben Trodd to the role of senior vice president, sales and hotel marketing, consolidating the hotel marketing, hotel sales and worldwide sales office teams under a single leader.

In his new role, Trodd will further improve the alignment and communication between Four Seasons hotel sales, marketing and worldwide sales office teams, create opportunities to optimize revenue from channels across all market segments, and develop leadership talent across the organization. Trodd will also advance partnerships in meetings, events and travel industry segments, and will oversee all sales-related functions, such as sales technology, events and sales training. In addition to these sales functions, Trodd will oversee global hotel marketing programs, ensuring that sales and marketing efforts are aligned across the organization.

Trodd, who began his Four Seasons career in 1995, has a wealth of experience across the company gained through progressively senior roles in sales, marketing and operations. Recently, Trodd was regional vice president and general manager of Beverly Wilshire, Beverly Hills, A Four Seasons Hotel. As regional vice president, Trodd had operational oversight for a number of hotels and resorts across the Americas, including projects under development, working closely with employees, guests, travel partners, and hotel owners. In June 2018, Trodd took on the role of SVP, global sales, before taking on hotel marketing in his new position.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Related Articles 

Four Seasons Astir Palace Opens in Greece

Four Seasons Resorts Lanai Debuts "Love Lanai" Cultural Experiences

Four Seasons in Costa Rica Debuts Fully Inclusive Estate Homes

Four Seasons Announces New Hotel in Nashville

Suggested Articles:

Agencies were awarded for highest total sales; highest average sales per advisor; largest sales growth; and most engaged. Learn more here.

The U.S. State Department updated its travel advisory for the destination. Hong Kong is at Level 2: Exercise Increased Caution “due to civil unrest."

The top option, The Hästens Ultimate Sleep Suite, come with a $200,000 bed and other Hästens goods. Check it out.