Virtuoso, a network of luxury travel agencies, recently honored its highest performing travel agency members and advisors, each of whom earned the opportunity to experience a different look at one of the world’s most visited cities – Venice, Italy. Virtuoso hosted the group during a time that is increasingly more popular with luxury travelers, the off-season, which opens more cultural experiences and opportunities that are not available during busier, more congested parts of the year. Italy is a favorite among upscale travelers, having been rated the network’s top destination for the past 10 years according to Virtuoso’s annual Luxe Report, prompting participants to add visits to locations throughout the country to round out their Venetian experience.
The Chairman’s Event demonstrates Virtuoso’s appreciation for its most dedicated members, bringing together these industry leaders associated with more than 90 agencies from Argentina, Australia, Belgium, Brazil, Canada, Dominican Republic, France, Mexico, Peru, United Kingdom and the United States.
With Italian Dream Inc. Travel leading the charge, Virtuoso partners, both within Venice and throughout Italy, banded together to create experiences, many of which would be difficult to achieve during the city’s high season. Participants were outfitted by Venice’s costumer atelier Antonia Sautter before attending a traditional 18th-century masquerade ball. The evening brought together Mandarin Oriental, Milan’s two-Michelin-starred chef, Antonio Guida, as well as Hotel & Spa Rosa Alpina’s three-Michelin-starred chef, Norbert Niederkofler, for a celebration of Italy’s cultural and culinary heritage.
Other events during this private look at Venice highlighted the city’s art, history, and sights including access to Scuola Grande di San Rocco, featuring some of Tintoretto’s work. Attendees also were treated to a lunch at Aman Venice, which had not previously closed its public spaces for any reason other than a hotel buy-out. While Venice rolled out the red carpet to welcome the group, the Virtuoso Chairman’s Event is more than a celebration of good work. Virtuoso says this trip represented an opportunity to bring the network’s highest producing travel advisors to one of the world’s foremost destinations, showcasing the many benefits of visiting through the company’s connections, and ensuring they spread the word to their highly desirable clientele.
This glimpse of luxury Venice is courtesy of Virtuoso’s partnerships, both within Italy as well as the world over. In addition to those already mentioned, Virtuoso preferred partners who supported this Venetian experience included the three host hotels – Belmond Hotel Cipriani; Hotel Danieli, A Luxury Collection Hotel; and The Gritti Palace, A Luxury Collection Hotel – as well as Bauer Palazzo, Borgo dei Conti Resort, Bulgari Hotel Milano, Ca’Sagredo Hotel, Crystal Cruises, Grand Hotel Tremezzo, Hotel Londra Palace, IC Bellagio, J.K. Place Firenze, Rocco Forte Hotels, Slovenia Tourist Board, Villa d’Este Hotel, and Windstar Cruises.
The Virtuoso Chairman’s Event recognizes agency members and advisors across several categories:
- Highest total sales
- Highest average sales per advisor
- Largest sales growth
- Most engaged in Virtuoso programs and services
Those who met the above requirements and received this special invitation enjoyed a destination immersion during the event, held November 4-8, 2018.
This article was originally posted on travelagentcentral.com.