Destination specialist and hotel marketing company Celebrated Experiences has announced a partnership with Snowdon Partners, a private investing firm based in Montreal, Canada. Snowdon Partners is the direct investing arm of Sweet Park Capital, the family office for businessman Aldo Bensadoun, founder of Aldo Group. This partnership enhances Celebrated Experiences’ growth opportunities by fueling investment in the company’s team and strategic innovations, while also adding new services desired by clients.
Jonathan Epstein continues as CEO at Celebrated Experiences and remains a significant shareholder of the business. He is joined by the entire company’s leadership and team, including industry veteran Ty Horn.
Over the past four years, Celebrated Experiences nearly doubled to 50 team members, and experienced significant market share growth through the pandemic as a result of investments in new revenue streams and partnerships. These include the acquisition of Guidelines to Britain, the introduction of guides and special experiences to the company’s Italy division, the launch of Celebrated Homes, the addition of dozens of new Celebrated Hotels to its portfolio, and the creation of a travel advisor recognition program: Celebrated Legends and Celebrated Heroes.
These investments, driven by the company’s team, led to record-breaking results, including revenue growth of more than 100 percent when compared to 2019, the company’s previous best year.
Epstein said: “We are thrilled by this partnership and energized to deliver even better service and travel experiences for our clients. After weighing our options, we were drawn to partnering with a family office backed investment group, rather than with a traditional private equity firm. My family and our team share similar business values with Mr. Bensadoun, and we are eager to collaborate with the thoughtful and strategic team at Snowdon. We will continue to design vivid, personalized itineraries designed by the hardest-working team in the industry.”
Bensadoun said, “We are impressed by what the team at Celebrated Experiences has accomplished and we look forward writing the next chapter of this exciting journey together.”
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