Following 19 years of shared services and collaboration, Cunard North America and Princess Cruises have announced that each cruise line will have its own sales force starting this fall. This decision reflects growth for both brands, particularly Cunard’s expanded global growth strategy to double the size of its North American business over the coming years.
Jamie Paiko, VP of Cunard North America sales, will amplify her team by adding a West Coast business development manager, an East Coast business development manager, and a director of national and strategic accounts, all new positions to be filled this fall. Additionally, the sales structure includes a sales manager, a sales specialist, and four regional national and strategic account business development managers who oversee the U.S. east, west, north, and south territories for Cunard.
The travel advisors and sales team will also be supported by Cunard’s new “Partner Support” team specialists, Darlene Howell, Krissy Thao and Justin Wade reporting to Ruth Fernandez.
“It has been gratifying to share our sales force with Princess Cruises, who powerfully supported our iconic Cunard brand over the last 19 years. Together our teams have generated strong results by leveraging our talent and best practices. Bringing that strong foundation forward, I am so excited for Cunard to embark on this new chapter, further distinguishing ourselves in the luxury cruise space,” said Paiko.
Full details about this transition and the restructured teams will be shared later this year.
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