Cadence has announced the addition of Elisa Pak as vice president, leisure business relations. A hospitality and travel industry sales and marketing veteran, Pak has represented properties for some of the world’s leading luxury hotel operators, including Four Seasons and Auberge Resorts Collection, working with the travel advisor community every step of the way.
Per Cadence Founder and CEO Wendy Burk: “We are humbled and elated by this opportunity but working with Elisa will be anything but new. She has been a trusted partner and friend to the entire Cadence community for many years, and we are beyond excited to be able to work even more directly with her to elevate the ways in which we can better serve our advisors and our partners.”
Pak’s vision fits seamlessly into the Cadence ethos of taking better care of people—advisors, clients and partners alike. “I believe in creating a culture of authentic relationships and working towards a win-win solution to mutually grow our businesses,” Pak said in a press announcement. “When our mindset is on this common goal, we can achieve so much more together.” Pak joins the Host Agency team in coordination with long-serving colleagues, Gail Concepcion and Meg Meyer.
Pak joins Cadence at an exciting time, as the host agency is thriving amidst an environment of unprecedented travel demand. This demand has also led to equally unprecedented growth. Cadence has added over 50 new advisors to their community in the past 18 months alone—the largest expansion to its host agency division in the company’s 27-year history. The new faces to Cadence, many of which have migrated from other agencies, also represent a significant uptick in revenue for the La Jolla, CA based company, with more than $20 million in annual travel sales added this year.