Fora has closed a $60 million Series D at a $1 billion post-money valuation, the company announced Thursday. Forerunner and Tactile Ventures led the round, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. New investors PLUS Capital — alongside Amy Schumer and other members of its artist and athlete collective — BlackPines Capital Partners, and Tribeca Venture Partners also joined.
The raise caps a stretch of rapid growth for the New York-based company. Fora advisors have booked more than $3 billion in travel since the platform launched in 2021. The first $1 billion in lifetime bookings took three years to reach; the second took eight months, and the third arrived just five months later.
Much of the new capital is earmarked for Via, Fora's embedded AI assistant, currently in beta with a group of the company's top advisors. The tool functions as an AI layer across the entire platform, built to handle tasks like destination research, supplier knowledge, client itineraries, and proposal generation. The pitch to advisors is that offloading administrative work frees up time for the parts of the job that remain distinctly human: relationships, judgment, and personalization.
"Fora's mission has always been to give advisors the infrastructure they need to build real businesses," said Evan Frank, co-founder of Fora. "In the age of AI, the ceiling on what's possible for this profession is only getting higher, and the things that are hardest to replicate — human expertise, relationships, taste — matter even more. With AI increasingly handling the operational layer, we're already seeing advisors building bigger, more meaningful businesses — faster."
Fora's trajectory tracks with broader momentum in the profession. LinkedIn ranked travel advisor as the fifth-fastest-growing job in the United States in 2025, and 97 percent of Fora's more than 15,000 active advisors are new to the field—a group that includes former physicians, attorneys, traders, full-time parents, and retirees. The platform supports advisors across the earnings spectrum, from those booking travel for supplemental income to advisors generating more than $10 million in annual bookings.
"Fora has more revenue than all AI travel companies, combined," noted Brian O'Malley, founder and managing partner of Tactile Ventures. "Fora is bigger in AI travel because their offering combines automation when you want it with human accountability when you need it to provide a seamless traveler experience."
The Series D brings Fora's total funding to $138.5 million. Beyond deepening Via's AI capabilities, the company said it plans to expand into new markets, grow its presence in categories including cruise, flights, and enterprise, and continue hiring.
Related Stories
Buy, Build, or Both? Inside the Travel Agency Tech Divide
Fora: Destination Weddings Surge 54% as Couples Ditch Tradition
Forget Experiences. Luxury Travel Is Now Selling Connection.
Explora Journeys, Hilton Honors Deepen Luxury Loyalty Tie-Up