Kensington has announced a rebrand under the theme of “See the World, Differently.” The transformation of Kensington has been an ongoing evolution since its founding in 2006 as a specialist in African safaris. Since then, Kensington has grown to offer travel experiences in over 120 countries across the globe. As the company has expanded, it has retained its focus on curating personalized experiences for travelers.
With this rebrand comes an update to the existing website with an enhanced version expected to follow in spring 2025. Kensington recently unveiled a series of "Ultra Luxe" itineraries with a white-glove service and concierge-style approach that caters for every traveler’s unique desires. Each bespoke itinerary immerses clients in high-end, exclusive experiences, from private vineyard tours in Europe to intimate wildlife safaris in Africa and island escapes in French Polynesia and Indonesia. These journeys include personalized access to local experts and off-the-beaten-path discoveries.
Responding to increased interest in sports and adventure travel, Kensington also launched several sports-themed journeys designed around such exclusive events as Wimbledon, Formula 1 and golfing on the world’s most esteemed courses and sites for the sport’s most prestigious tournaments. It also launched several “Ski the World, Differently” itineraries covering eight countries and 16 ski resorts offering luxe accommodations, easy slope access, ski passes, equipment rentals, and private guides and lessons, along with extensive après-ski options, from fine dining to spa experiences.
Kensington’s rebranding introduces an expanded portfolio of sub-brands, each dedicated to unique luxury experiences that reflect the company’s versatility and innovation in the travel sector:
- Kensington Tours – The core brand offering bespoke, private-guided itineraries designed by expert Destination Specialists
- Kensington Cruise – Crafting journeys that extend far beyond the voyage through seamless pre- and post-cruise packages, Kensington Cruise collaborates with luxury cruise lines to offer privately guided shore excursions available in over 200 ports
- Kensington Villas – A selection of over 1,000 hand-selected villas worldwide offering an immersive luxury experience with attentive, concierge-level service, including private chefs, drivers, yoga instructors, and other professionals
- Kensington Air – Customized commercial air travel services
- Kensington Private Jet – Offering luxury and convenience with private jet bookings
As part of its rebranding, the company reaffirms its commitment to social responsibility by donating 1 percent of its annual sales to charitable and non-profit organizations globally. Additionally, Kensington invites its clients to join in this mission by adding 1 percent of their trip’s price to their payment, doubling the impact and ensuring that every journey contributes to a greater cause.
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