Signature Travel Network is hosting its annual Conference at The Venetian, November 11-14, where it announced a slew of updates to its technology and marketing as well as the winners of its travel advisor recognition awards. The highlight of the General Session, however, were the latest sales figures (spoiler: things are looking good).
Notably, Signature President and CEO Alex Sharpe explained that 2024’s sales totals are 15 percent better than 2023 sales, which was a record year for the travel agency network. “When you get to the size this organization is and when you think that 2023 was the best year, by far, we’ve ever had at Signature—and probably the best year in the travel industry, period—to do 15 percent better than that the very next year and to be tracking again ahead for 2025 is remarkable.”
Looking from a bit further out, Sharpe explained that overall production for the network has more than doubled its 2019 levels. While this does consider the eight to 10 agencies that have joined Signature since the pandemic, Sharpe highlighted that “we’ve grown from a volume perspective, but we haven’t grown in a huge way from a membership perspective.”
In all, “everything is growing year-on-year,” he said, in reference to cruise, destination specialist, hotel and insurance sales. To that point, 2024 hotel sales are up 23.1 percent year-over year; cruise sales are up 19 percent; land (destination specialist) sales are up 6.7 percent; and insurance is up 5.7 percent.
He added: “With everything going on in the world, with all the distractions, this group continues to deliver record business every single year. It’s just amazing.”
Sharpe also shared that the network has added 117 new hotel and resort partners, in addition to a handful of DMC, tour operator and other land partners this year.
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