This September, Chef Paulo Airaudo is set to open his new Asian flagship restaurant Noi, at Four Seasons Hotel Hong Kong. Meaning “we” or “us” in Italian, Noi is a contemporary Italian concept where Chef Airaudo has personally curated every detail, sharing the best of what he has learned and experienced while injecting some fun into fine dining.
Chef Airaudo has trained in some of the world’s best restaurants. Both his first restaurant, La Bottega in Geneva, and his daughter’s namesake restaurant, Amelia, were awarded a Michelin star less than six months after opening. He made history with Amelia in 2021, becoming the first foreign chef to be awarded two Michelin stars in the Basque gastronomic region, and he was recognized for his role in evolving modern European cuisine with the Jeunes Restaurateurs Innovation Award in 2019. He is currently operating 10 dining concepts around the world. It is this wealth of experience that he is taking with him to Noi, showcasing the evolution of his personal culinary journey and his dedication to providing only the best for his customers.
Noi’s seasonal tasting menu not only takes guests on a journey through the restaurant, but also Chef Airaudo’s culinary experiences, starting from his childhood. At the heart of his cuisine are the Italian traditions he grew up with, along with experimentations of taste, scents, and cooking methods and techniques to create unique and unexpected dishes drawn from his ongoing culinary journey.
He sources seasonal produce from small suppliers and artisans around the world, and turns each ingredient into a tribute to the farmers and the natural habitats they have come from. Guests discover something new at each visit as Chef Airaudo explores a new world of ingredients to be used in Asia. Furthermore, as a wine connoisseur, the tasting menu will be paired with a list of dedicated wines hand-picked by Chef Airaudo himself.
Noi has a laid-back atmosphere. Designed by the award-winning ab concept team to reflect Chef Airaudo’s Italian cuisine and his appreciation of art, the interiors are adorned with decor picked up by the chef on his travels alongside pop art references to his tattoos and favorite films and video games. To complete the fun and personal dining experience, Chef Airaudo has also curated a playlist of his favorite tunes inspired by his '80s and '90s upbringing.
Noi is located at Podium Level 5, Four Seasons Hotel Hong Kong. For reservations, call 852-3196-8768.