W San Francisco to Renovate Guestrooms

Photo by W San Francisco

W San Francisco, a hotel in the SoMa (South of Market) neighborhood, is changing up its guestrooms. The “Gold Fever” project will incorporate elements of San Francisco’s culture and landmarks—such as dissolving fog—to its places of stay. Renovations will begin on August 20 and are expected to end in 2019.

The renovation is made possible by Skylab Architecture, an interdisciplinary design studio. The company will create rooms that embody old-time San Francisco’s Gold Rush era. They will feature gold through chiseled and beveled patterns and textures that highlight sparkle and metallic hints. They will also include contrasts between solid and soft surfaces.

Likewise, the incoming carpets will represent the San Francisco city grid. The bathroom tile layout will be inspired by the city’s topography. And gold flakes penetrating from the white and gray bathroom tile will symbolize the San Francisco fog (known locally as Karl the Fog).

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The hotel has also collaborated with Solidarity of Unbridled Labour, a design studio, to incorporate graphic pillows, bed throws and custom graphics to represent the city’s landmarks, culture and popular music from the 1970s. An additional collaboration with brands Kristalia and Hansgrohe will add geometric chairs and stools for hotel-goers to view the San Francisco scenery.

W San Francisco has over four hundred guest rooms, which include nine suites. Notably, the hotel living room has a 27-foot light sculpture, Lumina, that resembles a cosmic, bioluminescent jellyfish.

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