The Chelsea Townhouse by Iconic Luxury Hotels is London’s latest boutique hotel. Formerly the Draycott Hotel, the property has undergone extensive renovations to become The Chelsea Townhouse, located on the Cadogan Estate and just a stone’s throw from its sister hotel, 11 Cadogan Gardens.
Sitting on Chelsea’s exclusive Cadogan Gardens, surrounded by lofty trees and quiet streets, The Chelsea Townhouse is set across three Queen Anne-style, Victorian red-brick townhouses, each connected by staircases and hidden corridors. Architects Gary Kellett were appointed to oversee the restoration of the original architecture, which remains largely unchanged.
The Chelsea Townhouse is home to 36 uniquely designed bedrooms that can accommodate solo travelers, couples or families with little ones in tow. Four apartment-style suites each come equipped with a kitchenette that can be pre-stocked with artisanal ingredients from nearby Pavilion Road. Several Garden Suites offer direct access onto Cadogan Gardens. Each room is complete with a minibar stocked with locally sourced and complimentary goodies, including a welcome Chelsea Bun for guests.
A Dining Salon on the ground floor is open from morning till night. Each morning, the communal breakfast buffet table will be laden with homemade nutty granola, artisan yogurts, seasonal berries, stewed compotes, pastries and homemade jams. Guests are welcome to enjoy their breakfast at any space in the House, be it overlooking the gardens from the Dining Salon or while perusing the morning papers in the light-filled Library.
The all-day, eat anywhere-style menu for lunch and dinner includes family favorites and home-style comfort food, from club sandwiches and lobster rolls to a range of sweet treats. The Chelsea Townhouse’s cellar additionally offers a range of international wines; plus, the Townhouse Hosts will gladly create cocktails for guests. Those looking to discover more of Chelsea’s food scene can visit Hans Bar & Grill on Pavilion Road, the all-day restaurant housed in The Chelsea Townhouse’s sister property, 11 Cadogan Gardens.
Guests also have access to the private Cadogan Gardens, The Library and a meeting room hidden away from the main thoroughfare of the house, also offering direct access to the gardens (well-suited for small board meetings, intimate gatherings or dinner parties for up to 12 guests). Guests can also make use of the facilities of 11 Cadogan Gardens, including its private gym and the use of a personal trainer, if required.
The hotel is a short stroll from both the King’s Road and Sloane Street, some of London’s most luxurious shopping destinations. A host of cultural attractions are within walking distance, including The Saatchi Gallery, Royal Court Theatre, Cadogan Hall, Chelsea Physic Garden, the V&A and The Natural History Museum.
The launch of The Chelsea Townhouse marks a new chapter for Iconic Luxury Hotels as the brand’s third hotel in London and sixth in the U.K. The Chelsea Townhouse sits alongside the two properties the brand operates for Cadogan, namely The Apartments at 20 Cadogan Gardens (opened 2021) and 11 Cadogan Gardens; jointly they will be known as The Cadogan Gardens Collection.