Jumeirah Group has announced the acquisition of its first property in Switzerland as it continues its growth trajectory and international expansion. The property, Le Richemond, was founded in 1875 and is located on the banks of Lake Geneva in the heart of the city’s business district and a short walk from the city’s luxury designer boutiques. The acquisition forms part of the group’s strategy to build its brand profile in gateway destinations across the world.
The move signals Jumeirah’s appetite for investment in key cities that support the diversification of its portfolio and build brand equity as a globally recognized luxury hotel operator. Geneva is a thriving city, synonymous with luxury living, with a strong international business community and a robust high-end tourism sector.
The Art Deco hotel has 109 keys, comprising 87 rooms and 22 suites, with views across Lac Léman and the mountain peaks of Mont Blanc. The property will undergo extensive renovations, which will commence as soon as possible. Jumeirah plans to introduce its signature wellness and fitness concepts and will also focus on bringing its culinary expertise to the banks of Lake Geneva, a city well-regarded for its diverse culinary craftsmanship and innovative spirit, with the introduction of unique destination dining concepts.
Jumeirah’s new property in Geneva is its fifth in Europe, joining The Carlton Tower Jumeirah, and Jumeirah Lowndes Hotel in London, U.K.; Capri Palace Jumeirah on the island of Capri, Italy; and Jumeirah Port Soller Hotel & Spa in Mallorca, Spain. Jumeirah Group, which originated in Dubai in the United Arab Emirates, has a portfolio of 26 hotels and resorts across Europe, the Middle East and Asia.