Kerzner International has plans to open its first hotel in Dubai under its lifestyle and fitness brand, SIRO. Launching in Q4 2023, SIRO One Za’abeel will be located in Dubai’s One Za’abeel development. SIRO has also named Ramla Ali the next member of its ambassador program, “Team SIRO.” British-Somali professional boxer and humanitarian, Ali joins football team A.C. Milan and British Olympic swimmer Adam Peaty, who each play an advisory role in the development of SIRO, from its bespoke training programs to recovery, nutrition and well-being.
Designed to help guests unlock peak mental and physical performance in a supportive, aspirational environment, the SIRO brand will offer tailored programs and treatments developed by specialists in fitness, mental health, nutrition and sleep.
A fitness and recovery destination, SIRO One Za’abeel will offer holistic fitness and well-being programs. Guests will have access to top-of-the-line facilities while receiving expert guidance and coaching from fitness and well-being experts. Programs will focus on five pillars: fitness, nutrition, sleep, recovery and mindfulness.
On arrival, guests will have the option to partake in a complimentary 3D body scan to evaluate each guest’s physical fitness, providing the hotel’s coaching team with data to develop personalized programs, tailored to individual needs and goals. Integrated digital technology, including a dedicated app, will support guests throughout their stay, offering everything from mobile check-in, to nutrition monitoring, gamification and vitality tracking.
The fitness club will span two floors, housing a 10,764-square-foot gym along with dedicated space for yoga and meditation, plus ample studios for group movement classes, and use of local sports venues. Specialist trainers, coaches, nutritionists and technicians will be on hand at One Za’abeel to help guests make and maintain healthy lifestyle choices. Rooms offer the latest technology to promote restorative sleep, including recovery wardrobes and smart curtains that will be connected to the SIRO app alarm clock. The alarm will be set to follow guests’ circadian rhythm to mitigate jet lag and encourage them to wake up in a more rested state.
SIRO will also offer a dedicated Recovery Lab to provide a range of specialized well-being treatments. Technologies available include cryotherapy, infrared and oxygen therapy, plus a range of supporting treatments including physiotherapy, acupuncture and assisted stretching. Dedicated mindfulness coaches will offer workshops and specific classes in breathing, meditation and visualization.
Integration within the local community is a key ambition for each SIRO hotel, starting with One Za’abeel. The brand is developing a partnership strategy to provide sporting activities and education opportunities for local communities. Moreover, at each destination, SIRO will offer guests unique excursions to test endurance and discover the local area through sports such as cycling, sailing, hiking, climbing, kite surfing and skiing. SIRO One Za’abeel will offer cycling in Al Qudra Lakes, hiking in the Hatta Mountains and paddle boarding in the Arabian Gulf.
SIRO One Za’abeel will join One&Only One Za’abeel in residence at Dubai’s latest architectural icon, One Za’abeel. The two-tower, high-rise mixed-use development will also incorporate One&Only Private Homes, and office spaces, in addition to The Gallery, a retail podium, a sky concourse and the world’s longest cantilevered building, The Link, which intersects the two towers of One Za’abeel.
Set 328 feet above the ground and seemingly floating between One Za’abeel’s towers, The Link is set to become Dubai’s new must-see lifestyle destination in the sky. The space will offer an exploration of restaurants, retail and entertainment. A swimming pool on The Link’s roof will form a focal point for the design, offering 360-degree views of the city.