Lexus Off-Road Adventure Program Launches at Blackberry Mountain


Blackberry Mountain and Lexus are launching the Lexus Off-Road Adventure at the Relais & Châteaux-designated resort, as it becomes the newest addition to the Lexus Hotel Partner Program.

The hour-and-a-half-long program is a chance to drive around a custom-designed course through the jagged terrain of the Great Smoky Mountains of Eastern Tennessee. The Lexus Off-Road Adventure is catered to off-road driving skills. Drivers traverse down the 5,200-acre property in a Lexus GX as a personal Blackberry Mountain Adventure Guide shows them how to navigate the six off-road challenges—Rock Crawl, Side Tilt, Hill Climb and Descent, Balance Beams, Log Crawl and Axle Twist.

Blackberry Mountain is the newest addition to the Lexus Hotel Partner Program, which gives Lexus owners exclusive benefits and experiences at hotels and resorts around the country. Blackberry Farm, its sister resort, has been a part of the program for several years.

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In addition to the Lexus Off-Road Adventure, Blackberry Mountain offers a courtesy fleet of the latest Lexus vehicles as part of the Hotel Partner Program. As at Blackberry Farm, Lexus vehicles are available for a complimentary two-hour test-drive for all guests of the resort.

Blackberry Mountain opened earlier this year. Guests stay in Stone Cottages, which feature tacked stone archways, iron windows, reclaimed oak floors, white rough-sawn walls and lime-washed oak ceilings—crafted with materials from the mountain.

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