Small Luxury Hotels of the World Relaunches its Loyalty Program

Small Luxury Hotels of the World (SLH) has launched a new and improved loyalty program for its members. The free-to-join program called “INVITED” offers members exclusive rates, guaranteed benefits, and special promotions right from their first stay at any of their 500 hotels across the globe.

“INVITED” comes as a result of extensive research among existing members done to pinpoint exactly what guests want out of their stay at one of SLH’s hotels. The final product of that research is a three-tier program designed to reward frequent guests and provide members with the benefits they value the most.

“We’ve listened to our guests and now we’re giving them what they really want - a greater focus on personalizing their stays with us,” said Filip Boyen, the CEO of Small Luxury Hotels of the World. “Not only will they get more of the usual SLH touches with each and every stay such as complimentary breakfast, early check in and late check out, but SLH has also invested in ensuring guests get the INVITED feeling throughout their stay.”

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The three tiers are:

  • Invited (One stay): These benefits include member-exclusive promotions, early check-in and late check-out, free Wi-Fi, and daily complimentary breakfast.
  • Inspired (One to five stays): Tier two adds a complimentary room upgrade and a birthday gift each year from SLH on top of the benefits already included in tier one.
  • Indulged (Six-plus stays or $6,000): The third tier takes the first two and adds a Reward Night Voucher of $300 for a one-night stay at a participating hotel, as well as access to invite only events hosted by SLH.

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