V Retreats has added five new hotels in in Italy. Founded in 2021 with just three facilities, today V Retreats has nine hotels and historical residences with a strong personality. The new V Retreats hotels are positioned in key tourist circuit locations, including Siracusa, Lecce, Olbia, Cervinia and Florence.
Hotel Roma is a historic hotel on Ortigia, an island off the coast of Sicily. Housed in a late 19th century palace and built with the same limestone as the Greek temples, it has internal courtyards and a hanging garden, is adjacent to the cathedral and is right in the center of Siracusa. A project is being studied to renovate the common areas and rooms.
Palazzo Sant’Anna is located in Lecce, a city known for its Baroque influence, architecture and the sea of Salento, enters the collection. Conceived as a small diffused hotel with courtyards, gardens and panoramic terraces, it has been renovated in its three original blocks, two from the 18th century and one from the 14th century. The structure and the Lecce stone of the old convent have been maintained, but contemporary elements, antique furniture and design objects have been added, besides bioenergy techniques for efficiency and sustainability.
Cala Cuncheddi in Olbia is close to Capo Ceraso and immersed in the beauty of north-eastern Sardinia. The contemporary-style resort is just a few steps from the sea and private beach, overlooked by an infinity pool. Set in a park of centuries-old olive and myrtle trees, it is ideal for excursions and offers gourmet experiences, wine tasting and spa services.
Cervino in the Italian Alps is a departure for the brand, which previously focused on city and seaside hotels. This five-star hotel is on the Italian-Swiss border in the heart of the Alps, and was officially opened in October 2021 after a renovation. The project made use of natural elements such as wood and glass to make the structure eco-friendly.
Il Tornabuoni in Florence is V Retreats’ newest acquisition and dates to the 13th century, when the Bombeni family had it built. Today the style is reminiscent of the Renaissance, with rooms in strong colors and fabrics, where one can still breathe in the art of those who chose it over the years: Henry James, the Agnelli family, John Steinbeck, the actor Fredric March, Lord Spencer and Barbara Bush, to name a few. Equipped with a terrace, it is located on the fashion street and is a short walk from the Ponte Vecchio, Piazza della Signoria, Piazza della Repubblica and the Santa Maria del Fiore Cathedral.
“The total investment for new facilities exceeds 24 million in 2023,” said Paolo Terrinoni, CEO, VOIhotels, of which V Retreats is a part. “The growth plan aims to reach 12 facilities by the end of the year, but only if we find opportunities that match our vision. Each of the new hotels has been selected for the soul it holds, the historical details and the choices that guided the renovations: V Retreats is a philosophy, an approach to business that looks at the details, even before the numbers.”
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