J.MAK Hospitality Adds Former Virtuoso Advisor, Jeff Sirota

handshake / shaking hands
Photo by daizuoxin/iStock/Getty Images Plus/Getty Images
SIR.J with J.MAK

Earlier this month, J.MAK Hospitality announced Jeff Sirota (now known as Sir.J) as the newest member of its team. Sir.J will extend his in-depth knowledge and network to J.MAK Hospitality’s clientele of global jetsetters.

Sirota began his career in travel as a Virtuoso advisor with Cassis Travel Services, based in New York City, and comes to J.MAK following his time at one of the top producing agencies in the network, Protravel International, where he oversaw marketing and partnerships. In between, Sir.J worked on property at Palihouse West Hollywood, a boutique hotel in Los Angeles, and the move to J.MAK Hospitality brings Sir.J full circle, as he previously worked with J.MAK founder Jon D. Makhmaltchi (J.MAK), eventually taking over his role, as vice president of sales for Small Luxury Hotels of the World.  

“J.MAK and I have worked around the world together in various capacities throughout our time in the luxury travel industry,” says Sir.J. “But this time it’s different – J.MAK Hospitality is different, and I’m thrilled to collaborate with our incredible clients to create unforgettable experiences.”

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

According to J.MAK Hospitality, it “doesn’t think it’s all about just a great hotel room. There is much more to it – particularly at the intersection where Hospitality meets Personality. J.MAK Hospitality is a brand that emphasizes the importance of relationships, social media, constant activity and, most importantly, success.”

Related Articles

Selling Travel in 2018: The Art of the Launch Party

The Beverly Hills Hotel Names Michael Santoro the Executive Chef

Kate Spellman Joins Questex as Chief Marketing Officer

The Resort at Paws Up Adds Laura Crugnale as Group Sales Director

Suggested Articles:

The new Wellness Floor has 14 specially designed Well Rooms and Suites, a Private Fitness Suite and Well Office, plus more. Check it out.

MSC Group's luxury brand, Explora Journeys, will debut in 2023 with the first of four ships. There will be 461 staterooms, nine restaurants and more.

President Joe Biden and U.K. Prime Minister Boris Johnson are expected to work on opening up travel at the G7 Summit this week. Here's the latest.