Earlier this month, J.MAK Hospitality announced Jeff Sirota (now known as Sir.J) as the newest member of its team. Sir.J will extend his in-depth knowledge and network to J.MAK Hospitality’s clientele of global jetsetters.
Sirota began his career in travel as a Virtuoso advisor with Cassis Travel Services, based in New York City, and comes to J.MAK following his time at one of the top producing agencies in the network, Protravel International, where he oversaw marketing and partnerships. In between, Sir.J worked on property at Palihouse West Hollywood, a boutique hotel in Los Angeles, and the move to J.MAK Hospitality brings Sir.J full circle, as he previously worked with J.MAK founder Jon D. Makhmaltchi (J.MAK), eventually taking over his role, as vice president of sales for Small Luxury Hotels of the World.
“J.MAK and I have worked around the world together in various capacities throughout our time in the luxury travel industry,” says Sir.J. “But this time it’s different – J.MAK Hospitality is different, and I’m thrilled to collaborate with our incredible clients to create unforgettable experiences.”
According to J.MAK Hospitality, it “doesn’t think it’s all about just a great hotel room. There is much more to it – particularly at the intersection where Hospitality meets Personality. J.MAK Hospitality is a brand that emphasizes the importance of relationships, social media, constant activity and, most importantly, success.”