Houston-Based Virtuoso Agencies Merge to Form River Oaks Travel

Image of owners of two travel agencies
Dasha Westerfield and Cristina Buaas // Photo courtesy of River Oaks Travel

Two women-owned travel agencies are partnering to launch River Oaks Travel, a luxury travel advisory firm specializing in custom experiences for clients.

Dasha Westerfield, a new co-owner of the upcoming travel agency, bought West University Travel in 2014 after over 20 years of experience in the international travel industry. In the last five year, she became part of Virtuoso and boosted sales by focusing on her clients and strategically adding team members.

Cristina Buaas, the other co-owner, launched CSB Travel in 2008. Buaas, the most recommended advisor in Virtuoso’s network with more than 440 five-star reviews and previous cover star on Luxury Travel Advisor, drove company growth mainly by referrals. She has also taken leadership roles in the industry, currently serving on Virtuoso’s Member Advisory Board and recently serving on Disney’s EarMarked Travel Advisory Council.

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

Buaas and Westerfield had similar paths to success. In fact, both of their firms were similar in size, served a similar clientele and had steady double-digit growth. Realizing this, they chose to merge both of their companies on equal footing and rebrand as River Oaks Travel.

River Oaks Travel, launching in the fall, will serve clients in the Houston, TX, area and around the world. River Oaks Travel client privileges will include special perks and amenities, value-added benefits, upgrades, rare opportunities, and more.

This article was originally posted on www.travelagentcentral.com.

Related Articles 

American Express Travel: Top Trending Summer Vacation Destinations

Virtuoso Travel Week: Top Advisor, Partner Awards

Virtuoso Announces 2019 Best of the Best Awards Winners

CCTO: AB 5 Expected to Pass to Senate Floor

Suggested Articles:

One&Only Aesthesis when it opens will mark the brand's second property in Greece, and third overall in Europe. Here's what we know so far.

The inaugural voyages of Silver Moon and Silver Origin, along with the launch of S.A.L.T., mark Silversea's return to global service. Learn more here.

The European Council recommended the bloc lift travel restrictions on non-essential travel from 14 countries, including the United States. Read more.