Signature Backs ASTA's Decision to Rebrand

Photo by Ralf Geithe/iStock/Getty Images Plus/Getty Images

Signature Travel Network announced their support of the ASTA’s rebranding to become the American Society of Travel Advisors, following the announcement in the Travel Market Report on Thursday, August 9.

Signature Travel Network CEO & President, Alex Sharpe
Alex Sharpe

Alex Sharpe, Signature’s President and CEO said, “Replacing the term ‘Travel Agent’ with ‘Travel Advisor’ is a long overdue by our industry. Our members are so much more than the agents of the past. The term ‘Advisor’ more clearly reflects their expertise in navigating the vast options for leisure and corporate travel today. As true consultants they help clients maximize not only their travel dollars, but equally important, their travel time."

After a consumer research survey, the ASTA determined the words travelers most associated with a travel professional. Zane Kerby, President and CEO of the ASTA, said the word “advisor” was the most common and more accurate than “travel agent.”

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

A complete rebrand announcement will be made at the ASTA’s Global Convention beginning August 21 in Washington, D.C.

Signature Travel Network is a member-owned, travel cooperative, headquartered in El Segundo, California, with a regional office in New York City. The network was established in 1956, and today, includes more than 200 member agencies with over 600 retail locations in the United States, Canada, Brazil, Australia, New Zealand, Mexico and the Caribbean. 

Collectively, Signature members generate more than $8 billion in annual travel sales.

This article originally appeared on www.travelagentcentral.com.

Related Articles

Signature Travel Network Launches Hotel Booking Engine for Consumers

Crystal Renews Platinum Partnership with ASTA

Travel Leaders Group President Gail Grimmett to Leave This May

Virtuoso Announces its Best of the Best Nominees

Suggested Articles:

The holistic spa treatment selection is the latest initiative from The Nautilus, building upon the island’s already established overwater Solasta Spa.

Silversea announced that its new expedition ship, Silver Origin, will sail two enhanced 2021 itineraries in the Galapagos Islands, starting June 19.

Four Seasons Hotel Hong Kong has announced the completion of the first phase of its top-to-bottom renovation. Read more here.