Emirates Invests Over $2 Billion to Enhance Customer Experience

Emirates has invested over $2 billion to enhance its inflight experience, which includes a program to retrofit more than 120 aircraft with the latest interiors, besides a range of service enhancements across all cabins.

Some of Emirates’ latest initiatives include: elevated meal choices, a new vegan menu, a “cinema in the sky” experience, cabin interior upgrades and sustainable choices.

Starting this month, passengers can look forward to a range of enhanced experiences, including new menus, which will be served on select Emirates routes in first class. New menus will also be launched in business and economy classes on September 1.

Emirates is also offering a new vegan menu. Vegans, or anyone interested in a delicious and healthy plant-based meal will enjoy handcrafted gourmet dishes.

Emirates’ first-class experience includes unlimited portions of Persian caviar as part of the “dine on demand” service, with a pairing of the Dom Perignon vintage champagne.

First-class passengers can also order cinema snacks as they enjoy the 5,000 channels on Emirates’ ICE inflight entertainment system. The cinema snack menu includes lobster rolls, sliders, edamame and salted popcorn, and can be ordered on demand. All passengers can also curate their own ICE experience before their flight by pre-selecting movies or TV shows on the Emirates app, which can be synced to ICE once they are onboard.

Passengers departing on flights from Dubai can crunch on fresh greens harvested from Bustanica, the vertical farm and newly opened $40 million joint venture investment through Emirates Flight Catering.

EmiratesHospitality_Ecole hôtelière de Lausanne

The airline has partnered with Ecole hôtelière de Lausanne to craft the Emirates Hospitality strategy and encourage inspiring customer experiences. Cabin crew have already begun engaging in intensive training programs focused on delivering the four service pillars: Excellence, Attentiveness, Innovation and Passion.

The most significant investment includes a refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new paneling, flooring and other cabin features. Every cabin class will be refreshed and new premium economy cabins installed. After the retrofit, the airline will have a total of 120 aircraft offering premium economy seats. With its first aircraft scheduled to roll into the Emirates Engineering Center for retrofitting in November, planning work and trials have already commenced.

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