Preferred Hotel Group Unveils New Updates to its Loyalty Program

Preferred Hotel Group has announced a series of updates to its I Prefer Hotel Rewards loyalty program. The new offerings include brand-new membership tiers, new earning and redemption options, new independent hotel experiences and a first-time "Refer-A-Friend" bonus.·   

The two new membership tiers that have been introduced are Explorer and Authority, each with its own set of benefits. The new tiers complement the existing Insider and Elite tiers, offering benefits, such as priority early check-in and late check-out, complimentary room upgrades upon availability, free in-room internet, access to exclusive partner offers, welcome amenities, and 20 to 50 percent bonus points earning per eligible stay, based on their status.

With the addition of the new tiers, benefits for the existing tiers have also been revised. Members can now look forward to the following enhancements:  

  • Insider (0-24,999 points): New members automatically receive Insider status upon enrollment, earning points for every eligible stay and accessing benefits, such as priority early check-in and late check-out, room upgrades based on availability, complimentary internet, a Beyond Green Stay Benefit Bonus, and digital access to Preferred Travel Magazine
  • Explorer (25,000-49,999 points): The new Explorer tier offers all Insider benefits, a welcome amenity, such as a bottle of wine, spa credit or bag of locally made coffee, and 20 percent bonus points earning per eligible stay
  • Elite (50,000+ points): Includes all benefits of Insider and Explorer memberships, plus 50 percent bonus points earnings, a digital anniversary gift, and a distinct food and beverage offering like a complimentary welcome cocktail or breakfast voucher (varies by hotel)
  • Authority (invite-only access): Includes all Insider, Explorer, and Elite benefits, in addition to complimentary daily breakfast for two (varies by hotel), concierge lounge access (varies by hotel), a dedicated reservation line, and the ability to gift Elite status to three friends per calendar yearmembership is exclusive to top I Prefer members and available only by invitation

Members now have an opportunity to book Reward Nights with points. For as little as 15,000 points per night, members can book a selection of independent hotel experiences across North America. 

The program's new "Refer-A-Friend" bonus allows members to refer friends and family to I Prefer and earn 1,000 bonus points for each new sign-up, with bonus points also extended to each new member. The program is also offering the 1,000-point bonus to advisors that onboard new members to the loyalty program. 

Among other enhancements are I Prefer Auctions, allowing members to bid and win one-of-a-kind travel experiences such as winemaking and tasting in Tuscany, a suite stay and dinner for two in Canada, a couples spa experience in Acapulco, an artisanal meal under the stars in San Diego, and more, for as little as 5,000 points. 

More than 25 new properties have joined Preferred’s portfolio of over 650 independent hotels this year. The points expiration date for all I Prefer Hotel Rewards members has been further extended from June 30 to December 17, 2021, with Elite members maintaining their status through June 30, 2022.

Related Articles

Preferred Launches Sustainable Hotel Brand, Beyond Green

Napa’s Milliken Creek Inn Unveils Redesign, New Amenities

Preferred Hotels & Resort Adds 13 New Members

Shangri-La The Shard, London Debuts New Fitness Partnership