Regent Launches Content Co-Branding Solution for Travel Advisors

Regent Seven Seas Cruises has launched Regent Connect, an end-to-end content co-branding solution for travel advisors.

Supporting engagement throughout the entire sales process, the solution—which is complimentary for travel advisors to utilize—consists of two interconnected parts, instantly co-brandable “content experiences” that advisors can use to stay in touch with clients, and a co-branded Regent website to drive conversion.

The content experiences set the stage for clients, who can then click through to the co-branded website to view real-time access to cruise availability, pricing and call to actions that drive leads directly to the travel advisor. Further, unlike other co-branding solutions, there are no obstacles to getting started, no long registration forms, no passwords to remember, no waiting for approval—travel advisors simply enter an email address.

“What makes this so exciting is how tightly integrated everything is. Travel advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers,” said Jennifer Pintaluba, VP trade marketing and sales engagement for Regent Seven Seas Cruises.

The new service is powered by technology from Approach Guides, a content optimization platform for travel brands. “Singularly focused on supporting its travel advisors, Regent Connect new service is as powerful as it is easy to use,” said Jennifer Raezer, co-founder and CMO of Approach Guides.

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